3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Wendy’s closing 140 more restaurants as part of push to update its locations [Video]

Categories
Public Relations
FILE – A sign for Wendy’s restaurant stands over one of its locations, Feb. 25, 2021, in Des Moines, Iowa. (AP Photo/Charlie Neibergall, File) (Charlie Neibergall, Copyright 2021 The Associated Press. All rights reserved.)

Wendy’s plans to close 140 U.S. restaurants before the end of this year on top of the 100 it said it would close in May.

But in a conference call with investors Thursday, the company said those closures will be offset by new restaurant openings. Wendy’s said it plans to open between 250 and 300 restaurants this year.

Wendy’s President and CEO Kirk Tanner said the restaurants that are closing are underperforming compared to others.

“They’re just in locations that don’t build our brands,” Tanner said. “You look at a brand that’s 55 years old and some of those restaurants are quite out of date.”

Dublin, Ohio-based Wendy’s didn’t provide a list of the locations to …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos