How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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Wellington Zoo | carbon neutral & digital sustainability [Video]

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Global Marketing Strategies

Wellington Zoo is New Zealand’s first Zoo and Wellington’s oldest conservation organisation, caring for animals since 1906. A charitable trust, it is a member of the Zoo and Aquarium Association Australasia (ZAA) and the World Association of Zoos and Aquariums (WAZA). Wellington Zoo is the world’s first Toitū carboNZero certified zoo.

Amy Hughes is the director of communication, experience, and conservation at Wellington Zoo. She has worked there since 2005 in various roles encompassing marketing, communications, visitor experience, education, conservation, and sustainability. She speaks to blooloop about the zoo’s mission.

Hughes has been on the ZAA board since 2020, was the Oceania Representative on the International Zoo Educators Association Board for five years, and has worked with Zoo Educators and engagement professionals worldwide. She is recognised as a leader in Zoo visitor engagement and learning.

Part of Wellington Zoo’s senior leadership team, Hughes has been instrumental in the institution’s transformation, both physically and experientially. In 2017, she spent five …

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