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Global Marketing Strategies

The 3rd largest nation in the world is now finally open for business

According to research* by global online verification platform, Sumsub, 627 million people – with a spending power of $1.75 trillion dollars – around the world are unjustly exiled from digital services and often red-flagged due to bias stereotyping based for reasons such as issues with identification documents, lack of digital literacy, physical appearance changes and country of origin. This profiling can lead to exclusion from services that most people take for granted.

New AI-driven fraud threats are causing businesses to become increasingly risk-averse, leaving everyday necessities—such as financial services, education, healthcare, and employment platforms—out of reach. Once locked out, regaining access becomes nearly impossible without significant changes from businesses.

An accompanying whitepaper by Sumsub, in collaboration with The Catalyst Group, highlights that digital exclusion is not only a societal injustice but also a significant economic oversight, as the lack of accessibility restricts economic participation. To address this, Sumsub …

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