Weekly SEO Rewind – Week of Sept 29 [Video]

Tired of reading the latest in SEO? Watch it instead…

Welcome to our new column, Weekly SEO Rewind, coming to you every Sunday.

Loren Baker is bringing the SEJ experts, so join us as we distill what happened this week that you actually need to know.

We’re talking business impact of Google AI Overviews and what’s behind the prolonged ranking volatility. Catch this chat with me and Vahan Petrosyan (our head of technology) in our first rewind.

00:46 – First up, there’s a massive analysis out there examining over 546,000 AI Overviews by Kevin Indig. YouTube and LinkedIn win, but what happened to Reddit and Quora? https://bit.ly/3zA6dxB

6:22 – Next, we chatted about the ethical concerns with AIO. It’s not sitting well that AI Overviews are showing up for branded keywords, as reported by Victor Pan on X. https://bit.ly/4gMT98A

8:49 – Another issue came up that there are full of spam coming from the LinkedIn as reported by Mark Williams-Cook on X. There are a lot of spam articles ranking for over 96,000 keywords on loans… and as reported, these are mostly AI generated articles. https://bit.ly/3BmKedY

12:07 – Google has updated its site reputation abuse policies to make the documentation clearer and more concise. https://bit.ly/3N5TW6Z

26:55 – Lastly, there’s been chatter about ranking volatility over the last month and different Google update tracking tools confirm that, which is unusual. So what is behind this prolonged ranking volatility? https://bit.ly/3N2UFpJ & https://bit.ly/3TNvCuo

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See you next week, and remember… be kind, please rewind.