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Wearable technologies [Video]

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Mobile Marketing

Garmin has added a new feature for its female users allowing them to track menstrual cycles through Garmin wearables and smartwatches. The new feature gives users the ability to log symptoms and track cycles, and offers up additional context via Garmin Connect, the company’s mobile app. Throughout the month, users will get educational content on subjects like nutrition and training specific to the current phase of their cycle.

Related G-SHOCK Women Unveils New S Series Women’s Fitness and Lifestyle Smartwatch

“Garmin has leveraged our unparalleled fitness expertise into a feature that lets active women track their cycle in the same place they tracked their last run,” said Susan Lyman, Garmin vice president of global consumer marketing.

A customized cycle tracking will show whether a cycle is regular, irregular, or transitioning into menopause. Women can track daily physical and emotional symptoms and even add their own notes. Cycle tracking brings awareness to …

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