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We Checked Out Haul, Amazon’s New Bargain Platform. Here’s What We Found [Video]

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Mobile Marketing

Amazon (AMZN) appears to have gone all-in on impulse buys with its bargain platform, Haul.

Haul launched in Amazon’s shopping apps last week, showcasing items that cost $20 or less—what it called “crazy low prices” in its announcement—and select details about these deals.

Investopedia checked out the new mobile-only offering; here are a few things we noticed.

Cheap Might Not Always Mean Cheapest

Haul offers an assortment of inexpensive apparel, accessories, cookware, and home improvement tools. Recent examples: sneakers for $9.98, a bento-style lunchbox with utensils for $8.99, and a neon light in the shape of the moon for $7.99. 

Some of the items can be found for less on Amazon’s main site. One oil sprayer recently cost $4.99 on Haul, but another with twice the capacity was listed for $2.95 on Amazon. A package of four produce containers—designed to keep cut onion, avocado, or lemon fresh—went for $11.99 on Haul, but …

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