The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

WBD’s CFO describes NBA loss as a triggering event that shook the company [Video]

Categories
Public Relations

After losing the NBA media rights to Disney and Amazon last month, Warner Bros. Discovery has announced that they are currently evaluating their business, as they reveal how big of a blow they are suffering financially after what they call a “triggering event.” Nevertheless, they also explained how their failed negotiations aren’t the only reasons behind it. 

WBD reported that they earned a $9.1 billion non-cash impairment charge related to the company’s TV networks just during the second quarter of this year. “There’s a systematic process that we go through every quarter, and we’re monitoring for a so-called triggering event,” said Gunnar Wiedenfels, CFO for Warner Bros. Discovery.

“This is clearly where a discussion, like the one with the NBA, comes into play as a triggering event, which then compels us to reevaluate our business case in a strategic planning process with the latest assumptions, the best view of where …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos