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Ways to ward off a doomed stakeholder management strategy [Video]

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Global Marketing Strategies

Fast changing technologies like gen AI present new complexities for stakeholder management. Some of the strategies that worked before are now recipes for disaster, leading CIOs to adopt a more holistic approach.

Credit: insta_photos / Shutterstock

While new technologies have shifted priorities, the need to manage stakeholders has not, says Krishna Prasad, CIO of technology services business UST. And with AI used in almost every part of the business, stakeholders have become much more tech savvy, reducing their dependency on IT departments. But as a result, anybody could then expose a lot of company data inadvertently. To help mitigate these risks, it’s necessary for IT leaders to increase their profile and visibility across the organization, and make sure they educate all potential users.

“As technologies evolve, CIOs still need to build mutual commitment and support for IT initiatives,” says tech consultant and author Gerald Leonard. They can’t fall into typical traps like overlooking …

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