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Waterloo Regional Police launch Festive RIDE campaign [Video]

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Mobile Marketing

The Waterloo Regional Police Service (WRPS) launched their Festive RIDE program on Friday, which continued through the weekend.

It’s part of a campaign that includes other police services across the province and is aimed at reducing impaired driving on the roads.

RIDE, which stands for ‘reduce impaired driving everywhere,’ involves random mobile checks by officers to prevent people from driving under the influence.

“And impaired driving now consists of, obviously alcohol consumption, but also of drug consumption as well,” said WRPS Const. Chris Iden.

From now until Jan. 1, 2025 there will be a heightened level of enforcement – and not always in the same locations.

“Obviously the element of surprise is always helpful in these types of situations, but being present and being seen is also important too. We want to let the community know that we are out there,” said Iden.

Officers rely on calls from community members …

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