Ariana Grande knows a thing or two about memes, and she’s putting her knowledge to good use with what might just be the best piece of promo we have gotten so far for Wicked.
If you’ve spent some time on the internet over the last six years, then you’ve probably come across the “Wicked Witch of the East, bro!” viral video, but if you have not, allow us to quickly recap it for you.
Back in 2018, before shorts and TikTok, YouTube user Austin Parrish uploaded a half-a-minute video of two friends, called Matt and Doug, debating (or, more like, arguing) over whether Glinda the Good Witch is a princess. The video, which you can watch below, immediately became viral, racking up millions of views and becoming a soundbite and copypasta that has stood the test of time.