Watch Alibaba Cloud explore technological evolution with humor [Video]

SHANGHAI, CHINA — Alibaba Cloud, a global leader in cloud computing and artificial intelligence, launched its new creative film Did You See That?, conceptualized by Ogilvy for the Paris 2024 Summer Olympic Games. Since becoming a Worldwide Olympic Partner in 2017, Alibaba Cloud has committed to helping the IOC transform the Olympic Games for the digital era.

Through its cutting-edge technology in cloud computing, Alibaba Cloud, powered by AI, helps elevate Olympic broadcasting services, making viewing awesome. To showcase the transformative potential of their solutions, the company collaborated with Ogilvy to produce a captivating film airing across major TV channels in China and Europe.

The film is a humorous exploration of technological evolution, framed through one man’s enduring passion: wrestling. We follow his comedic frustrations, from the Ancient Greece period to today’s hyper-digital age, as he grapples with the limitations of each era’s viewing experience. Leaping serves as a recurring motif, propelling us through time and symbolizing …