Washington Commanders’ Home Field Renamed [Video]

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Source: The Washington Post / Getty

The Washington Commanders have finalized a naming rights agreement with Northwest Federal Credit Union, rebranding their home field in Landover, Maryland as Northwest Stadium.

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This multi-year partnership features exclusive Northwest branding throughout the stadium, including signage and practice jersey patches, and offers Northwest members perks like ticket and merchandise discounts.

The deal, running through the 2031-2032 season, is the first NFL naming rights agreement with a credit union. While financial details were not disclosed, the deal reportedly exceeds the value of the previous agreement. The partnership will be officially launched on September 15, ahead of the Commanders’ home opener.

source: The DMV Daily

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Tags Brand Equity, Brand Image, Brand Loyalty, Rebranding, Strategies