Was the Crumbl Cookie ‘Pop-Up’ in Sydney a Scam? [Video]

Crumbl Cookies is already the trendiest bakery chain on TikTok, but now that their cookies are embroiled in a cross-continental scandal, it’s all social media can talk about. Founded in 2017, Crumbl gained popularity for its over-the-top decorations, whimsical flavors, and fresh-from-the-oven, ooey-gooey texture. Even if you haven’t gotten the chance to try the cookies, you’ve likely seen them on your TikTok For You page — videos of people delicately breaking apart and taste-testing every seasonal release out of Crumbl’s signature pink box from the comfort of their cars (for optimal lighting, obviously).

Crumbl has expanded rapidly, now boasting more than 1,000 locations around the United States, Puerto Rico, and Canada. And yet, Crumbl hasn’t set up shop outside of North America. So when news broke that Crumbl would be hosting a one-day-only pop-up in Sydney, Australia, the word spread like wildfire. 

In late September, a TikTok account with the handle, @CrumblSydneybegan promoting the pop-up with videos (identical to …