LONDON, UK — Waitrose has unveiled the second installment of its Christmas advert titled “Sweet Suspicion, A Waitrose Mystery.” In this campaign, the nation’s curiosity will finally be satisfied as they reveal who stole the No.1 Red Velvet Bauble Dessert.
The campaign has so far amassed over 150m views across social, TV, and digital channels, making part one of Waitrose’s biggest-ever Christmas campaign, ranking Number One on YouTube’s Christmas Ad Leaderboard. Supported by a series of polls on Waitrose.com and Waitrose social channels, customers ranked Fig the Cat (18%) the top suspect, followed closely by Gamma (17%) and May (15%) with the least suspicious being our (guilty) devoted cook – Steve (8%).
The two-part festive mystery, created by Saatchi & Saatchi, has had food lovers up and down the country conspiring who out of its star-studded cast could be responsible for the fridge theft since the first episode went live earlier in November.
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