Hoyte van Hoytema the cinematographer behind Oppenheimer has lent his visionary talent to a commercial for the Volvo EX90.
The touching ad was first aired in September but has now resurfaced on socials amidst chatter around the divisive Jaguar marketing campaign.
The 4-minute film a poignant tale of expectation and hope was produced in collaboration with Stendahls, a Gothenburg-based agency and part of iO Sweden.
As one reviewer commented “I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion.