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Visit Broken Arrow unveils new airport advertisement featuring superhero who fights boredom | News [Video]

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Global Marketing Strategies

BROKEN ARROW, Okla. — Visit Broken Arrow announced the launch of its latest advertising campaign at Tulsa International Airport.

The advertisement features the City of Broken Arrow’s new character, Bullseye.

The unique superhero is not a crime fighter, rather he’s here to fight boredom and showcase all the fun and excitement Broken Arrow has to offer.

As part of a new strategy to position Broken arrow as a premier destination, Bullseye will be the charismatic guide to encouraging travelers arriving at Tulsa International Airport to make Broken Arrow their next stop.

This family-friendly character is set to embark on adventures throughout the city, highlighting the best places to eat, shop, and play.

“Our new airport ad campaign featuring Bullseye is a fresh and exciting way to draw attention to the diverse and entertaining experiences Broken Arrow offers,” said Brian Dean, Chair of the Visit Broken Arrow Tourism Board. “Bullseye embodies …

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