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Visa brings the Olympic and Paralympic Games to life [Video]

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Event Marketing and Sponsorships

What does it mean to sponsor a global sporting event like the Olympics? Is it simply the presence of a logo and branding? For Visa, the leader in digital payments, it’s so much more. By ensuring a strong, reliable, and secure payment infrastructure, including people and communities, by helping SMEs to realize their potential, and by supporting athletes, it brings the Olympic and Paralympic Games to life by highlighting their importance.

For Visa, its relationship with the international event spans nearly four decades. A proud sponsor of the Olympic Games since 1986, it became the first global partner of the International Paralympic Committee in 2003. As an official payment technology partner, it supports athletes and enhances payment experiences by adding value to economies and societies. For nearly forty years, Visa has been implementing innovative technologies at the Olympic and Paralympic Games including the introduction of contactless payments (London 2012), the …

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