Virgin Voyages | experience strategy [Video]

What the average cruise ship offers has changed dramatically in the 21st century. Ahead of this year’s Cruise Ship Interiors Design Expo Europe, which will explore the latest developments as it hosts the entire cruise interiors supply chain under one roof, including designers, architects, outfitters, and interior suppliers, we learn about some of the key trends to watch from Virgin Voyages, the sector’s newest addition.

When Virgin Voyages launched its first ship in 2020, it was poised to make waves—quite literally—in the cruise industry. Despite the unforeseen challenge of debuting amid a global pandemic, Virgin Voyages has charted a course toward a distinctive cruise experience, uniquely catering to adult travellers.

Nicole Huang, VP of customer experience at Virgin Voyages, speaks to blooloop about how the company is reshaping expectations for cruising by embracing the unconventional, the luxurious, and, most importantly, the traveller’s freedom of choice.

Unlike traditional cruise lines that cater to families, Virgin Voyages is exclusively for …