SEO is more than simply doing keyword research and selecting the most relevant keywords for your content. It’s about giving search engines what they want in the format they want. If you can provide the right information, in the right format, then your content has a better chance of ranking.
The good news for those in video marketing is that search engines love video pages because people love video pages.
Video content offers an added opportunity to provide search engines with the specific information they’re looking for. While there’s no way to ensure your videos show up first in search results, there are some proven strategies that can increase your click-through rate.
To have a successful video SEO strategy, you need three main things:
- Unique URLs for each video on your site domain
- Schema tags for each video on your page
- A video sitemap
1. Unique URLs
A single unique URL means you can share the unique URL via sitemaps, emails, or social media networks. That allows …