Video: Norco Celebrates 60 Years of Business with ‘We’ve Been Here Since the Beginning’ [Video]

PRESS RELEASE:

We are proud to celebrate our 60th anniversary, marking six decades of innovation and excellence in the world of cycling. Founded by Bert Lewis in British Columbia, we started with a vision to create better bikes. Bert’s dedication to sourcing the finest bikes and parts from Europe and Asia quickly set us apart from the competition.

The ’70s and ’80s were transformative decades for us, as we introduced the first BMX bikes to Canada with models like the Spitfire, Force 3, and Starfire. This era also saw the release of Canada’s first production mountain bikes, cementing our place as a pioneer in the industry. The ’90s and 2000s brought further innovation with the VPS series and the “Kranked” VHS series, showcasing the talents of Ryan Leech and the Norco Trials and Factory Freeride Teams. In the 2010s, we continued to lead with groundbreaking bikes like the Aurum DH and the …