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(Video) Noche UFC Unveiled On Sphere, Alexa Grasso To Defend Title – Valentina Shevchenko Or Not

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Event Marketing and Sponsorships

The UFC is pulling out all the stops for its first event at the Sphere on Sep. 17.

How It’s All Shaping Up

UFC 306 takes on a new form as the premier MMA promotion announced on Wednesday that they’d be rebranding the upcoming fight card to “Riyadh Season Noche UFC”, picking up an unprecedented title sponsor.

The second Noche UFC event will commemorate Mexican Independence Day as it did last September, but this time with a whole new twist when it takes place at The Sphere in Las Vegas, Nevada – making Noche UFC the first-ever sporting event to be held at the unique venue.

“Riyadh Season Noche UFC will utilize Sphere’s state-of-the-art audio and video capabilities to deliver a live experience never before witnessed in the history of sports,” the promotion wrote on what’s to come (via UFC.com). “The venue’s next-generation technologies include the world’s highest resolution LED display that wraps up, over and around the audience, creating …

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