Video: Lexus Partners With WICKED on New TV Spot and Marketing Campaign [Video]

“Wicked” fans, get ready to “Experience OZmazing.”  Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz,  soars into theaters this holiday season, and Lexus is along for the ride. Lexus partners with Universal’s “Wicked,” debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2024 Lexus TX. 

The custom TV spot – featuring award-winning powerhouse Cynthia Erivo as Elphaba and global superstar Ariana Grande as Glinda – stars the Lexus TX alongside thrilling scenes from the film. The action is set to the movie’s iconic song, “Defying Gravity,” as it’s played on the vehicle’s Lexus Interface. The spot closes with the “Wicked”-inspired Lexus tagline, “Experience OZmazing.”

“As a proud partner of Universal’s ‘Wicked,’ Lexus is helping drive audiences to experience the film’s powerful and transformative magic this holiday season,” said Cynthia Tenhouse, vice president, Lexus marketing. “Offering three-row luxury, innovative technology, and plenty of cargo space for extra broomsticks, the …