Video: LeBron James & Canyon Bicycles Partner to Inspire a New Generation of Riders [Video]

LeBron James rides a Canyon Neuron:ONfly.

PRESS RELEASE: Canyon Bicycles

We are amplifying our ambition to be the world’s most inspiring and innovative bike brand by partnering with global icon LeBron James. Together, we aim to unleash the unlimited potential of bicycles to inspire and change people’s lives.

The basketball champion from Akron, Ohio and Canyon minor shareholder, is now fronting a joint initiative, elevating our partnership that began in 2022.

The goal of the partnership is to inspire millions of potential cyclists across the globe to understand just how life changing a bike can be. We have released an inspiring cycling advocacy collaboration that draws on LeBron’s personal story, embracing the freedom of cycling and inspiring others to discover the endless joy that a bike can offer. It starts with a video clip and is followed by a bike donation to the LeBron James Family Foundation.

LeBron James and 16-year-old Canyon CLLCTV rider Olivia Silva.

LEBRON’S INSPIRATION TO RIDE

LeBron James has long credited the role that bicycles …