Boots is the UK’s largest pharmacy-led health and beauty retailer (as if we even need to tell you). With over 2,500 stores in the UK alone, ranging from local community pharmacies to large health and beauty stores, Boots is an unmistakable presence in the country’s high streets and homes.
In 2007, Boots Learning was launched. It’s an extensive learning system that organises all the company’s training in one place and enables its 70,000 employees to improve their skills, progress their careers and serve customers better than ever.
Although Boots Learning was a great success, by 2015 it was time for a change. The portal was redesigned and relaunched to be cleaner, faster and more user-friendly.
The Challenge
The challenge faced by Boots, Internal Communications team was to raise awareness of the updated Boots Learning Portal in an exciting and engaging way across such a large company. Not only that, but they would have to overcome negative perceptions of how …