[VIDEO] Caterpillar Creates a Value Parts Brand to Woo a Wider Range of Customers

Caterpillar press release announcing its new Yellowmark parts brand.

For Release in North America: November 2017

Caterpillar Grows Service and Repair Choices, Including the Launch of Yellowmark™ Parts

In August of this year, Caterpillar communicated a new corporate strategy to its global dealer network – a strategy led and defined by a new purpose statement, “Our solutions help our customers build a better world.” Through partnerships with Cat® dealers and investment in digital-enabled solutions and services for the aftermarket, Caterpillar is one step closer to fulfilling this purpose.

With the objective of being the lowest lifecycle cost provider, Caterpillar is committed to offering a full range of options and solutions to serve different customer needs. This includes heightened focus on improving customers’ online experience, expanding Customer Support Agreement (CSA) services and digital connectivity to improve uptime, asset utilization and machine life management, and the launch of the new parts offering, Yellowmark™, A Caterpillar Brand.

“We are taking steps to build on the Caterpillarexperience. Whether …