In this episode of Unleashing Video Marketing for Businesses, Frank Battiston chats with Phil Masiello, founder of Crunch Growth and a seasoned entrepreneur. From starting in the food business to building multiple successful brands, Phil shares his unique insights into marketing strategies that work, particularly for connected TV (OTT) ads.
Phil explains how businesses can tap into OTT channels to increase engagement, why humor and entertainment outperform traditional messaging, and how data-driven strategies can ensure ad dollars are well spent. Whether you’re a small business or a growing brand, Phil offers practical advice on navigating the world of connected TV and digital ads.
Listeners Will Learn:
• OTT & Connected TV Ads: What they are and how businesses can leverage them effectively.
• Targeting the Right Audience: The importance of knowing your audience to tailor video ads.
• Humor in Ads: How entertainment and humor improve engagement and performance.
• A/B Testing: Why testing creative content before big ad spends is essential.
• OTT vs. Traditional TV: Why traditional TV ads are losing relevance and how OTT offers better ROI.
• Effective Partnerships: How Phil’s consultative approach helps clients succeed.
Find Phil Online:
🌐 Websites: Crunch Growth (https://crunchgrowth.com/) | Phil Masiello (https://philmasiello.com/)
📄 LinkedIn (Phil): Phil Masiello (https://www.linkedin.com/in/phil-masiello/)
📧 Email: phil@crunchgrowth.com | phil@philmasiello.com (mailto:phil@philmasiello.com)