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Victorian 10-year-olds to learn how to escape the vapes [Video]

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Marketing Technology

Children as young as 10 will this year be taught in Victorian classrooms about the dangers of e-cigarettes, as health and education authorities try to stay ahead of the vaping industry’s marketing campaigns.

Quit Victoria has launched the statewide, government-backed scheme to prevent children in years 5 and 6 at government, Catholic and private schools from forming a vaping habit.

Vapes have been described as “the most significant public health menace” facing young Australians.Credit: iStock

Quit says it wants to counter the vape industry’s “aggressive marketing” of e-cigarettes to children with the early intervention program aimed at pre-secondary school students.

Vaping and nicotine withdrawal had emerged as a major source of behavioural problems in Victorian classrooms, said Quit director Rachael Anderson.

She said on Wednesday that the program targeted children before they reached early secondary school, when they …

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