by Aimee Newell Tarín on16th Jan 2025in Video Interviews
In this video interview, John Still is joined by Richard Brant – senior director, advanced TV, strategy & partnerships at Vevo – to delve into the TV landscape.
Brant expands on:
- The major challenges we can expect to see across TV/video in 2025
- The current state of inventory
- How TV consumption habits are changing and how advertisers can keep up
- How creators can maximise their impact across different platforms
- Whether we will see more standardisation in 2025