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Very Ireland launches mobile app and ‘pay in 3’ option [Video]

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Mobile Marketing

Very Ireland, the online retailer previously known as Littlewoods Ireland, has expanded its customer offerings with the introduction of a mobile app and an interest free ‘pay in 3’ option.

The new app will see exclusive in-app discounts, customer-specific recommendations and payment reminders, while further improvements throughout the year will see the introduction of augmented reality to see how items will look in customer’s homes.

Also announced was Take 3, an interest-free payment structure that allows purchase costs to be spread over three monthly instalments.

The new payment type is available to all credit account holders on the site, regardless of time spent as a member.

The new structure will complement the retailer’s existing payment options such as Pay Now, Buy Now Pay Later (BNPL), and Spread the Cost.

Rossa Butler, MD of Very Ireland, said: “We have always been a future-forward retailer with customer-centricity at the heart of everything we do.

“Our tech transformation is already delivering …

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