VCCP presents PopCorns as a magic unicorn of snacks in new spot adobo Magazine [Video]

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LONDON, UK — PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform to introduce snackers around the world to a “Familiar, But Different” experience.

This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last year, this new campaign introduces consumers in Australia, Brazil, Mexico, and more, to the popped corn chips.

The new brand platform targets Millennial and Gen Z audiences who, while desperate to try new things, also crave comfort and reliability. “Familiar, But Different” positions PopCorners as something adventurous while not completely unknown – a magic unicorn of snacks.

The campaign was built as a series of six-second social-first assets, that will be served sequentially to create multiple moments for the brand to tell the familiar but different story. The unexpected AV …