To launch Vauxhall Motors’ newest player in the SUV car park, the Grandland X, McCann Central has created the campaign, ‘Just A Little More Grand’.
The Luton-based manufacturer focuses on the Grandland X’s ride height and elevated driving position and the confidence this brings drivers. The campaign concentrates on how standing even a fraction taller makes things, ‘Just A Little More Grand.’
‘Just A Little More Grand’, will be live from 31st December and run until 31st January across digital, TV, PR, social, CRM, press, showroom POS and OOH. The centrally created assets have been adapted by each channel with, ‘Just A Little More Grand’, being interpreted creatively to bring the campaign to life.
Simon Oldfield, Marketing Director for Vauxhall Motors said: “‘Just A Little More Grand’ comes from the insight that almost everyone, as a child, or adult, likes the sense of being just a bit taller. The film …