Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.
Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%.
For me, a great video can spark curiosity, get me asking questions, or even make me feel emotional.
But what separates great brand videos from those that fall flat? Here’s a look at what makes video marketing successful, and five examples of brands that got it right.
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What makes a successful brand video?
What is a brand video? Any video that promotes your brand.
What makes a successful brand video? Any video that reaches your target audience and causes the desired reaction.
For example, if I’ve just launched a new …