Business owners looking to take their marketing to the next level can no longer afford to ignore TikTok. The short-form video app has taken the world by storm, with over 1 billion monthly active users. And it’s not just Gen Z using it, either—TikTok is now one of the most popular apps in the world, across all age groups.
By creating engaging, creative video content, businesses can reach a broad scope of potential customers and create a connection with them that goes beyond a simple purchase. TikTok offers a unique opportunity to build customer loyalty across a wide ranging audience.
Coming up, we’ll discuss ways businesses can escalate growth by using TikTok Ads to build conversation around their brand and scale sales revenue. But first, it’s important to understand how short-form video content works compared to traditional, longer formats when deciding what’s best for reaching your goals.
TikTok’s Recent Controversies
In recent times, TikTok has navigated turbulent waters, facing …