Using AI for gift inspiration NBC Boston [Video]

Black Friday is almost here — and if you’re struggling to keep up with all the deals already, AI might be able to help.

Thirty-eight percent of consumers say they have already used generative AI in their shopping journey or are planning to use it to shop during Black Friday and Cyber Monday, according to a new survey by Boston Consulting Group.

“It differs a bit by age,” said Aaron Wilson, managing director and partner at Boston Consulting Group. “What we found actually is younger consumers use it or plan to use it a bit more… And what’s important about that is that millennials now are the biggest spenders during the Black Friday season.”

And more than 80% of people who used generative AI as part of the shopping experience found it very helpful, according to the survey.

“We can expect this will grow over time as more people adopt it and try it out and people find that …