The USC Trojans women’s basketball team continues to make history on the name, image, and likeness front of college athletics. USC superstar JuJu Watkins and the Trojans have paired up with Chipotle for the first ever team-specific NIL deal with the company. It’s the latest in a long line of NIL deals for the Trojans and star JuJu Watkins, like ones with Gatorade, Nike, and State Farm.
USC will be involved in various marketing initiatives for Chipotle during this season. All 15 players will receive a VIP card granting them access to free Chipotle.
Not only will the players get free Chipotle, but the company will also feature players’ go-to orders as digital menu items exclusively on the Chipotle app and the company website.
The NIL deal is a part of the brand’s Real Food for Real Athletes platform. It’s among the many NIL deals that Chipotle has done, including gifting every single athlete at …