5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads

Unpacking the ROI of Disaster Preparedness [Video]

Categories
Event Marketing and Sponsorships

The U.S. Chamber of Commerce Foundation, Allstate, and the U.S. Chamber of Commerce hosted a virtual event during National Preparedness Month to discuss “The Preparedness Payoff.” This study highlights the economic benefits of investing in climate resilience as billion-dollar disasters become the new normal.

  • Preparedness is an investment with significant economic returns. Every dollar invested in preparedness can save communities $13 in economic impact, damages, and cleanup costs.
  • Economic benefits extend beyond damage reduction to include preserved economic activity. While $6 of the $13 saved comes from reduced damages, $7 represents preserved jobs, income, and economic output.
  • Cross-sector collaboration is needed for building community resilience. Effective strategies involve partnerships between government agencies, businesses, non-profits, and community groups.
  • Proactive measures lead to significant improvements in preparedness and recovery. Communities investing in infrastructure upgrades, early warning systems, and emergency response plans are better positioned to withstand disasters.

With weather-related catastrophes increasing in frequency and severity nationwide, from wildfires to storm surges, preparedness investments are more necessary than ever.

Curtis …
The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos