Published October 23, 2024 at 10:00 a.m.
Matty Benedetto personally greets every visitor to his Burlington studio. Sort of. The first thing you’ll see upon entering the foyer of his gleaming white, 6,400-square-foot space is a life-size replica of Benedetto that the inventor fashioned using 3D printers. Despite being composed of a rainbow of bright plastic and resin filaments, the statue is remarkably lifelike — right down to Benedetto’s now-trademark mustache. Triggered by a motion sensor, it welcomes guests with a variety of upbeat greetings in its creator’s voice: “Hey, there. Welcome to the Unnecessary Studio!”
Benedetto, 34, is the founder and sole proprietor of Unnecessary Inventions, a brand that exists to develop elaborately silly solutions to what are, at best, negligible real-world problems.
If you’ve spent any time online in recent years, you might recognize some of Benedetto’s most successful creations. There’s the Burrito Bumper, a food funnel that …