Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan [Video]

A Content Disrupted podcast with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business

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Join us for an insightful conversation with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business, as he outlines his approach to navigating AI’s role in modern marketing. He discusses how brands can maintain creativity and human connection while leveraging AI to provide more personalized experiences. Emphasizing foundational marketing principles, Raj explores how data and innovation work together in the AI landscape, noting that while AI can enhance productivity, the human aspect remains essential in building trust with customers.

Episode Highlights:

• [07:15] Balancing Innovation and Traditional Marketing Values – Raj stresses that while new technologies like AI can be exciting, core marketing values—like connecting with customers and clear messaging—still matter most. He mentions that even though tech changes, …