The Integrated Marketing Campaign Developed by Unlock Health for Nebraska Medicine Elevates Employer Brand, Improves Employee Engagement and Recruitment
, /PRNewswire/ — Unlock Health, a new kind of full-service healthcare agency that makes great work easier through a combination of art and science for healthcare systems, hospitals, provider groups, and treatment center facilities, today announced that the “Together. Extraordinary.” campaign, developed in partnership with Nebraska Medicine to improve its employer brand and drive long term growth, has driven a 39% surge in new applicants and helped reduce voluntary turnover by 15%.
Nebraska Medicine is a comprehensive regional health network employing over 9,000 healthcare team members across 70 specialties and primary care. It is considered one of the largest employers in the state. In October 2022, Nebraska Medicine leaders began noticing a decline in employee engagement and a rise in open staff positions, representing key staffing indicators that the organization uses to measure the health …