Over the summer, struck a strategic partnership with AI tech company SoundLabs focused on ‘ethically’ trained tools for music creators.
The plan was for SoundLab, founded by Grammy-nominated producer, composer, software developer, and electronic artist BT, to equip UMG’s artists and producers with AI technology through its ‘MicDrop’ AI vocal plug-in.
The first AI-driven release from that partnership has now been announced: a Spanish language version of Brenda Lee’s iconic holiday hit, Rockin’ Around The Christmas Tree, first recorded 66 years ago.
Rockin’ Around The Christmas Tree topped the US Hot 100 for three weeks last year – over 50 years after it was first recorded and released (in 1958) by the then 13-year-old star.
The new version, Noche Buena y Navidad, was produced by Latin Grammy winner Auero Baqueiro. It uses the original music and background vocals while replacing Lee’s original lead vocals with a newly translated Spanish-language vocal.
The track was released today (October 25) …