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United Airlines Integrates Apple AirTag Into App To Help Track Lost Bags [Video]

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Mobile Marketing

United Airlines (UAL) passengers with lost baggage may be reunited with their items more quickly thanks to new integration between the carrier’s mobile app andApple (AAPL) AirTag.

Travelers who place AirTags in their checked bags can now directly provide location-tracking information to United through the airline’s app. The carrier said this is meant to help United’s customer service team more quickly track down a lost bag. United noted that fewer than 1% of passengers experience mishandled bags; according to Bureau of Transportation Statistics data, U.S. carriers posted a mishandled baggage rate of 0.58% over the first nine months of the year.

Apple’s recently released iOS 18.2 update includes a “Share Item Location” feature for AirTag that allows users to provide location data to third parties, such as airlines.

Earlier this year, United began texting real-time radar maps using generative AItools to “help customers understand how inclement weather in one part …

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