How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

Unisom And Saquon Barkley Team Up to Tackle Sleepless Nights for Football Fans | PR Newswire [Video]

Categories
Public Relations

Playful Campaign Brings Relief to Fans Losing Sleep Over Barkley’s Milestone Season with Lullabies, Sheep, and Unisom®

, /PRNewswire/ — After a season of restless nights for football fans, star running back Saquon Barkley has teamed up with Unisom®, the #1 doctor and pharmacist recommended over-the-counter sleep aid, to bring some much-needed relief. With his milestone season keeping some fans wide awake and tossing and turning, Barkley partnered with Unisom® to deliver a solution: it’s time to put those restless football realities to bed with Unisom®.

The social-media-first campaign that launched last night, takes a fun and playful approach to fan sleeplessness. In a series of social posts shared on Barkley’s channels, the football star nods to the sleepless nights fans have endured over this season. The posts feature a lullaby recited by Barkley, complete with visuals of counting sheep and subtle reminders that Unisom®is here to help fans …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads