, /PRNewswire/ — On January 28, the 2025 CCTV Spring Festival Gala dazzled audiences worldwide, blending tradition with cutting-edge technology. As a long-term technical partner of CCTV, Unilumin once again played a crucial role in crafting breathtaking stage visuals with state-of-the-art LED display solutions and innovative digital content.
Pushing Boundaries with AR, XR, and 3D Visuals
Unilumin’s technology seamlessly integrated AI, XR, digital twin, and virtual production (VP) techniques, expanding the stage beyond physical limits. The opening act, Ruyi Dance, featured a golden serpent brought to life with AR, creating a dynamic visual spectacle. In Yi Ren, Unilumin’s UE-powered special effects transformed dancers’ movements into poetic ripples, fusing dance and technology.
Unilumin’s 3D glasses-free displays enhanced brand storytelling. For Alibaba Cloud’s segment, a deep-space-themed visual experience showcased its global infrastructure, demonstrating how immersive LED displays are reshaping event advertising.
AI-Driven Visual Innovation
A key highlight was the AI Spatial Rendering System, developed with CCTV’s technical team. Built around Unilumin’s LED cube, …