Just as the mobile revolution has had a profound impact on society, creating new, and modifying existing economic activities, so too has the market research industry undergone a similar transformation. Mobile market research is now one of the technological innovations having the greatest impact on firms’ marketing information systems.
Link to full article: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2020.00288/full
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The Management & eLearning (MeL) research group is part of the Economics and Business studies at the Universitat Oberta de Catalunya (UOC).