Ultimate Ventures Named Finalist for Two Prestigious ADMEI Awards | PR Newswire [Video]

, /PRNewswire/ — Ultimate Ventures (UV), a leading destination management company serving the Dallas-Fort Worth area, is thrilled to announce its recognition as a finalist for two coveted honors at the 2024 Association of Destination Management Executives International (ADMEI) Awards.

The company’s excellence in showcasing Dallas as a premier meetings and events destination has earned it a finalist position in the Best Destination Marketing category. Additionally, UV’s co-founder and president, Laurie Sprouse, CITE, CMP, DMCP has been named a finalist for the Hall of Fame / Lifetime Achievement Award, underscoring her transformative contributions to the destination management industry.

Best Destination Marketing: Elevating Dallas to New Heights

In collaboration with Visit Dallas, UV designed and executed a one-day familiarization (FAM) trip that redefined perceptions of Dallas for a third-party client’s leadership team. The experience was meticulously crafted to position Dallas as a vibrant, versatile destination ideal for high-profile meetings and events.

Highlights of the program included:

• Curated …