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UFC mailbag: Looking ahead to UFC 305, the upcoming TV rights deal, and the year in review thus far [Video]

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Event Marketing and Sponsorships

UFC Vegas 95 is in the books and … no one cares. Serghei Spivac got his revenge against Marcin Tybura and the world kept right on spinning. But we are now locked into UFC 305, which has one of my most anticipated fights of the year: Dricus du Plessis vs. Israel Adesanya for the middleweight title.

We’ve already discussed that fight and the event specifically this week, so let’s instead delve into some broader questions about UFC 305, the promotion in general, and how this year is going.

For a fight that once had so much heat and anticipation after Izzy beat Pereira back at 287, why do you think DDP vs. Izzy seems to be lacking any sort of buzz less than a week out from 305?

This is a great question because it is absolutely spot on and I think there are two reasons for it.

The first is that this is just the …

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