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UFC in 2025: Jon Jones, Conor McGregor and Dana White among five biggest storylines to watch this year [Video]

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Event Marketing and Sponsorships

The new year is upon us in the sport of mixed martial arts with no shortage of big events on the calendar in the short term for industry leader UFC. 

But as the calendar flips to 2025 ahead of Saturday’s UFC Fight Night return in Las Vegas, just one week out from a must-see UFC 311 pay-per-view event in Los Angeles, it’s time to look ahead to some of the big-picture storylines surrounding the promotion and its biggest names. 

Let’s take a closer look at what to watch for. 

1. Show him the money: It’s time for UFC to pay Jon Jones what he’s worth

Since he first debuted in the Octagon some 16 years ago, it’s not as if Jones’ tenure within UFC has come without legal issue or controversy, including Jones being stripped of UFC titles a record three times for disciplinary reasons. Yet, the …

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