IBM and UFC announced an innovative partnership on Thursday that will change the way millions of fans around the world view fight night.
The UFC Insights Engine, which will be built with IBM watsonx, will combine the rich data feeds from the mixed martial arts organization with IBM’s data and AI technologies, which includes its Granite large language models.
This will allow the global audience that UFC fuels each fight night with timely, in-depth information that will give a new perspective on each bout, whether its fighter tendencies, possible match outcomes and much more.
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IBM Senior Vice President, Marketing and Communications Jonathan Adashek spoke to FOX Business about how this partnership just made sense for the organization that has changed the way the Masters Tournament and U.S. Open, among others, are viewed by fans around the world.
“IBM and the UFC, we’re partnering to really enhance the fan engagement and scale the UFC’s digital …