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UFC broadcast deal negotiating windows revealed, multiple platforms anxious to get involved [Video]

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Event Marketing and Sponsorships

The UFC is officially set to begin negotiations on a new TV deal starting in January with its current partners at ESPN maintaining a three-month exclusive window to hold onto the promotion.

On Tuesday, TKO Group Holdings president and chief operating officer Mark Shapiro revealed the timeline for negotiations with plans to begin talks with ESPN in early 2025. Shapiro made it clear that the UFC would like to stay with ESPN after a successful partnership that dates back nearly seven years, which now includes all events as well as pay-per-views running on the Disney owned platform.

“Our window to negotiate is exclusive with ESPN/Disney from Jan. 15 to April 15,” Shapiro said during the Goldman Sachs Communacopia + Technology Conference. “No formal conversations have started as of yet and let me be clear, it is our intention to re-sign with ESPN and Disney.

“Because they’ve shown that they do …

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