UFC 306 has been rebranded ahead of the promotion’s highly anticipated debut at Sphere in Las Vegas.
On Wednesday, the promotion announced the pay-per-view event will be titled Riyadh Season Noche UFC, and is officially set for Sept. 14 to celebrate Mexican Independence Day at the city’s new major attraction.
The event will be the first in UFC history to have a sponsor with title partner status.
“This will be one of the biggest sporting events of all-time,” UFC CEO Dana White said in a press release. What we’re going to pull off at Sphere will never be done again. This will be a once-in-a-lifetime experience for sports fans. At the same time, this is going to be an incredible tribute to the Mexican people for their extraordinary contributions to combat sports.
“We’re thrilled that Turki Alalshikh and the Saudi General Entertainment Authority have stepped up to partner with us to make this the greatest …